Continental Branded Outlet

The objective of this project was to uplift the brand image of Continental outlets by adopting a consistent colour approach while making adjustments to differentiate each of the three retail segments - best drive, premium and standard segment.

 

Continental Yellow will be the primary colour across all three segments to maintain brand consistency and recognition. Along with Continental Yellow, we will use different shades of grey and black to create a sophisticated and visually appealing environment for each segment.